As real estate photographer on the French Riviera, I believe it is essential to constantly evolve my tools and approaches.
Client expectations, whether they are owners, agencies or buyers, change quickly. Supports must follow, adapt, sometimes even advance these developments.
And in this context, The alliance between photography and video I think today is a must.
In summary:
Quality photography remains the basis
Visuals are the first thing we look at in an ad.
Bright photos, well framed, realistic but rewarding... This is what attracts the eye, which creates the first emotional bond.
The photograph allows to fix atmospheres, capture natural light, and tell a place in a few moments.
This is what I continue to propose, with demand and simplicity.
But I also observed thatanother form of visual narration develops: the real estate video.
Video as a natural extension of the look
It is not simply a visual "plus".
Video allows you to create a real movement, a feeling of space, a rhythm that facilitates projection.
According to a study published by Matterport in 2023, 74% of real estate vendors believe that ads incorporating video or an immersive visit receive more qualified contacts.
And according to the SeLoger site, ads with video are clicked on average 2 to 3 times more only those illustrated with photos.
For me, it's not a surprise.
With the video, we show, but we suggest, too.
The music, the transitions, the soft-chain plans allow to create a emotional atmosphere, sometimes even memorable.
A concrete example: gallery + immersive video
To illustrate this, here is an excerpt from a recent report on the French Riviera.
Eight photos from a complete shooting, followed by an ambience video designed for web and network dissemination.
A relevant lever for natural SEO
From the SEO point of view, this type of content also makes sense.
Google places increasing emphasis on enriched pages (optimized images, embedded videos, structured content).
A video hosted on YouTube, embedded in a blog post, increases:
- the average visit time on the page,
- the probability of appearing in the results "videos" or "images",
- and general reader engagement.
Not to mention that it improves the professional image of the photographer or agency offering it.
What do you think?
Do you think the video will become a must in the years to come to present a real estate?
Have you ever tested this type of presentation?
I'd be happy to talk about it, or accompany you in a photo + video project complete on the French Riviera.